The Assignment:
Create a new brand in either beauty or fashion. Conduct market research, analyze and compare against competitors, create a brand breakdown and marketing plan.
Small size for travel and on-the-go for emergency coats
Small size is for women who can’t commit to a single color (or the higher price) based on nail polish usage habits.
It’s easy to misplace nail polish
Trend of minimalism - less is more.
The enhanced formula is designed to last longer and not chip.
Brand Elements:
Logo: Simple, Sans Serif font, different color variations
Unique packaging: Rounded-square bottles, shiny white handle, logo engraved into glass bottle
Core values: Memorable, Timeless, Sophisticated yet fun
Brand mantra: Sophisticated, sassy, reliable
Brand Elements:
Logo: Simple, Serif font, contrast, unique use of bullets in place of period
Unique packaging: Curved bottle, matte black handle, small branding detail
Core values: Unique, memorable, quirky
Brand mantra: Daring, different, durable
Quality superior polish, with fair prices
Fun and quirky colours + names
Membership - illusion of salon
PR Events
The enhanced formula is designed to last longer and not chip.
Bottle sizes
High quality formula
Range of colours
Personalised memberships IRIS provides
Box ‘em up membership
“Switch and swap” membership
IMC Summary
Send out news releases for:
New brand
New lines
Subscription box launch
Monthly feature releases for:
New trends
New colours and collaborations
Feature in Magazines such as:
Marie Claire
Seventeen
Vogue
Cosmopolitan
Send out PR boxes to influencers with large following for:
New product lines
Sample monthly subscription boxes
Encourage views
Offer affiliate links and discount codes
Monthly feature releases for:
New trends
New colours and collaborations
Coupons in weekly mailers
Sweepstakes: Instagram giveaways
In-store: End cap displays
BOX ‘EM UP
$15 monthly
3 colours (1 reg., 2 small)
OPTIONS
Colour of the month + 2 complementing shades
Curated boxes
Choose your own
SWITCH & SWAP
$10 monthly
Nail salon illusion
In participating stores, members can swap their bottles for any other colour, regardless of usage. Only small size applies.
YES!
A unique product with a unique service
Personalised product
Up to modern standards--bound to be a hit with its target audience
